Theme Development. Pixel-perfect, Plus-ready, fast.
Most Shopify themes are rebuilt every 18 months because performance degrades. We build themes that hold. Headless when it earns it, Liquid when it does not.
What ships in the sprint
Custom Shopify Plus themes engineered for Core Web Vitals and conversion. Headless when it earns it.
Core Web Vitals first
Sub-2s LCP, sub-100ms INP, CLS under 0.1. Audited at every commit.
Custom or Plus themes
Built on Dawn or your existing base. Component library + design tokens included.
Editor-first sections
Every section is theme-editor configurable. Marketing ships without engineering.
Ship in six weeks
From kickoff to launch. Includes staging, QA, content migration, redirect plan.
How the themes sprint runs
6 phases, in order. No surprise scope, no missing deliverables.
Design system
Brand audit, token map, component library and Figma kit established. Performance budget locked in.
Foundation
Theme scaffolded on Dawn or your base. Build pipeline, Lighthouse CI, and component library wired up.
Sections
Every editor-first section built and configurable. Marketing can ship without engineering touching code.
Polish
Animations, micro-interactions, accessibility audit. WCAG AA pass, keyboard nav, screen reader QA.
QA + migration
Staging environment, content migration, redirect plan. Full theme QA on every breakpoint.
Ship
Launch, redirect plan executed, performance monitoring in place. Week-one support included.
Everything that ships, checked off
The complete deliverable list for one sprint. No fine print.
- Design system and component library
- Custom Liquid theme on Dawn or your base
- Headless option (Hydrogen) if appropriate
- Theme editor configurable sections
- Performance budget enforced at every commit
- Staging environment and QA pass
- Content migration plan
- Redirect plan and launch support
Themes questions
Things founders ask before sending the brief.
We default to Liquid for speed of iteration. Headless when there is a real reason (multi-channel commerce, content-heavy editorial, complex personalization).
See the other services
Same operators, different sprint. Pick the engagement that fits the brief.
Ready to stop optimizing and start compounding?
Book a 30 minute intro call. We look at your store, your stack, and where revenue is leaking. If we can help, we tell you how. If we cannot, we tell you that too.