Notes from the team

Tactics, frameworks, and post-mortems from shipping with Shopify brands. No SEO bait, no listicles.

Theme

Shopify apps or native theme code: what actually slows a store down

Every app you install adds scripts to pages that were fine without them. Here is how to tell which features belong in the theme, which belong in an app, and what the difference costs you in load time and conversion.

Team Attravo

Aug 14, 2026

11 min read

Theme

Migrating WordPress to Shopify without losing your search traffic

A replatform is the single riskiest thing you can do to organic traffic. The redirect map, the URL decisions and the sequencing that keep rankings intact, plus what a migration is actually for.

Team Attravo

Jun 11, 2026

12 min read

Retention

Subscriptions and loyalty: building repeat revenue on Shopify

Reacquiring the same customer every month is the most expensive way to run a consumable brand. How subscriptions, loyalty and reorder UX fit together, and which one to build first.

Team Attravo

Apr 9, 2026

10 min read

Apps

Bundles that lift AOV without a discount habit

Fixed kits, build your own, and tiered pricing. The three bundle types we ship, the math that protects margin, and where each one belongs in the funnel.

Team Attravo

Feb 22, 2026

8 min read

Apps

Product quizzes that recommend, convert, and capture email

A quiz is a salesperson that scales. How to design the questions, map answers to a recommendation customers trust, and capture the email without killing completion.

Team Attravo

Feb 5, 2026

7 min read

Apps

Anatomy of a Drawer Cart that actually converts

The cart drawer is the most measurable revenue surface on your store. We break down what every element earns, and what hurts.

Team Attravo

Feb 1, 2026

6 min read

CRO

The four week CRO sprint documented end to end

Week by week, every artifact. The audit doc, the hypothesis backlog, the test specs, and the readout. Use it as a template.

Team Attravo

Jan 20, 2026

12 min read

Retention

Retention math: when LTV beats CAC

Most Shopify brands are stuck in a CAC arms race. Here is the cohort model we use to know when to stop spending on acquisition.

Team Attravo

Jan 8, 2026

10 min read

Theme

Six week theme builds for Shopify Plus with opinions included

Headless or Liquid? Dawn or custom? CWV budgets? We answer the questions we get on every kickoff call, with the decision tree we actually use.

Team Attravo

Dec 18, 2025

9 min read

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