attravo

Conversion Rate Optimization. Ship tests, not slide decks.

Week one we audit, week two we plan, week three the tests go live on real traffic, and week four we read the results and promote what won. Nothing ships as a recommendation you are left to build yourself.

Sultré
The Flower Studio
bubbsi
raw & co
Store974
The Friendly Patch
Christmas Tree For Me

What ships in the sprint

Four weeks on the surfaces where revenue actually leaks: product page, cart, and checkout.

Funnel audit

Full PDP to checkout breakdown with leak map and prioritized opportunities.

Hypothesis backlog

Ranked by impact and effort. Top tests scoped, designed, and ready to ship.

Live tests in week three

We ship to traffic, not slide decks. A/B tests running by week three of the sprint.

Statistical readout

Bayesian and frequentist analysis. Wins promoted to production, losers documented.

How the CRO sprint runs

4 phases, in order. No surprise scope, no missing deliverables.

Week 1

Audit

Funnel review, analytics audit, CRO scoring against benchmarks. Hypothesis backlog ranked by impact and effort.

Week 2

Plan

Test plan, copy variants, design specs. Dev tickets prioritized by impact and confidence.

Week 3

Ship

Tests deployed to traffic. Daily monitoring, mid-week pulse checks, live by Thursday.

Week 4

Measure

Statistical readout. Wins promoted to production. Learnings documented for the next sprint.

Everything that ships is checked off

The complete deliverable list for one sprint. No fine print.

  • Funnel audit and leak map
  • Hypothesis backlog ranked by impact
  • PDP, cart, and checkout test designs
  • Frontend implementation
  • A/B test framework setup
  • Weekly readouts with the team
  • Statistical analysis and promotion of wins
  • Documented learnings for the next sprint

CRO questions

Things founders ask before sending the brief.

  • Yours, wherever possible. We work in Convert, VWO, Optimizely, and Shopify's own experiment tooling. If you have nothing in place we default to Convert on Shopify Plus and set it up in week one.

Ready to stop optimizing and start compounding?

Book a 30 minute intro call. We look at your store, your stack, and where revenue is leaking. If we can help, we tell you how. If we cannot, we tell you that too.