Conversion Rate Optimization. Find the leaks. Ship the fix.
Most CRO programs ship slides, not tests. Our four week sprint flips that. Week one we audit. Week two we plan. Week three we ship. Week four we measure and promote the wins.
What ships in the sprint
A four week sprint on the surfaces that move the needle.
Funnel audit
Full PDP to checkout breakdown with leak map and prioritized opportunities.
Hypothesis backlog
Ranked by impact and effort. Top tests scoped, designed, and ready to ship.
Live tests in week three
We ship to traffic, not slide decks. A/B tests running by week three of the sprint.
Statistical readout
Bayesian and frequentist analysis. Wins promoted to production, losers documented.
How the CRO sprint runs
4 phases, in order. No surprise scope, no missing deliverables.
Audit
Funnel review, analytics audit, CRO scoring against benchmarks. Hypothesis backlog ranked by impact and effort.
Plan
Test plan, copy variants, design specs. Dev tickets prioritized by impact and confidence.
Ship
Tests deployed to traffic. Daily monitoring, mid-week pulse checks, live by Thursday.
Measure
Statistical readout. Wins promoted to production. Learnings documented for the next sprint.
Everything that ships, checked off
The complete deliverable list for one sprint. No fine print.
- Funnel audit and leak map
- Hypothesis backlog ranked by impact
- PDP, cart, and checkout test designs
- Frontend implementation
- A/B test framework setup
- Weekly readouts with the team
- Statistical analysis and promotion of wins
- Documented learnings for the next sprint
CRO questions
Things founders ask before sending the brief.
We work with your existing stack: Convert, VWO, Optimizely, Shopify Editions, or Google Optimize replacements. Default is Convert for Shopify Plus.
See the other services
Same operators, different sprint. Pick the engagement that fits the brief.
Ready to stop optimizing and start compounding?
Book a 30 minute intro call. We look at your store, your stack, and where revenue is leaking. If we can help, we tell you how. If we cannot, we tell you that too.