Rebuilt the storefront, lifting conversion and average order value
Conversion rose 350% and average order value 25%, which is the compounding effect of fixing the funnel and the basket at the same time rather than one after the other. Repeat customers came back, the counter and the website finally agree on stock, and custom orders run through the site instead of around it.
A loved bakery running on a tired store
A Miami bakery and sweets brand with a strong catalog and a loyal following, selling in store and online. The storefront did neither justice. An off-the-shelf theme buried the products, the online and in-person sides of the business ran separately, and larger custom orders were handled outside the site entirely. Conversion sat well below where a brand with that much demand should have been.
One rebuild handled end to end
We rebuilt the store UX from the ground up and coded a bespoke Shopify theme around how the brand actually sells, rather than bending a generic one to fit. POS, email, reviews and a custom quote flow went in as part of that build instead of as a pile of plugins layered on top. That is the difference between a storefront that stays fast and coherent and one that slows down with every addition.
What we shipped
A bespoke theme, a full UX rebuild, and POS, email, reviews and quoting connected into one system, shipped together so the wins compounded instead of stepping on each other.
Bespoke Shopify theme
ThemeA custom Liquid theme built around the catalog rather than a generic base bent to fit. Fewer scripts, faster pages, and a storefront shaped to how a bakery actually merchandises.
Store UX rebuilt end to end
ServiceProduct, collection and cart pages reworked as one path instead of three separate templates, so the friction that was capping conversion came out of the whole journey rather than one page of it.
POS tied to the storefront
AppIn-store and online running off the same system, so stock and orders live in one place and the counter and the website never disagree.
Email and reviews
AppEmail capture and product reviews built into the theme, so proof sits on the page where the decision happens rather than in a widget bolted on afterwards.
Custom order quote flow
ServiceA quote request path for the larger bespoke orders the bakery takes, handled on the storefront as part of the same system rather than as a separate process.
What it looks like now
More live screens from dbakers Miami, captured after launch.
“They rebuilt our entire store experience and shipped a custom theme that finally fit the brand. Conversion and average order value climbed fast, and repeat customers came back.”
Want results like this?
Tell us about your store. We respond within 24 hours with a tailored quote and an honest read on whether we are the right fit.