Terms of service

These terms govern your use of Attravo’s products and services (the “Services”), including our Shopify apps (Drawer Cart, Bundle Builder, Product Quiz), our services engagements (CRO, Retention Marketing, Theme Development), and the attravo.com website.

By installing an app, signing a Master Services Agreement (MSA), or using the website, you agree to be bound by these terms. If you do not agree, do not use the Services.

You must be at least 18 years old, operate an active Shopify store (for apps), and have legal authority to bind your business to these terms.

Our Shopify apps are offered on a freemium model with paid Pro plans:

• Free plans are available indefinitely with the feature limits described on each app’s listing.
• Pro plans are billed monthly via Shopify Billing. All charges are in USD.
• New Pro plan subscriptions include a 7 day free trial, cancellable any time during the trial without charge.
• You may upgrade, downgrade, or cancel through your Shopify admin. Cancellations take effect at the end of the current billing cycle.
• No refunds for partial months. Uninstalling the app stops future charges.

Services engagements (CRO sprints, retention sprints, theme development) are governed by a separate Master Services Agreement (MSA) and a Statement of Work (SOW) for each engagement.

• Pricing is fixed per sprint and quoted in writing before kickoff.
• Invoices are issued via Stripe. Payment terms are net 14 unless otherwise stated in the SOW.
• Scope, deliverables, timeline, and acceptance criteria are defined in the SOW.
• Changes to scope require a written change order signed by both parties.

You agree not to:

• Use the Services to violate any law, regulation, or third-party right.
• Reverse engineer, decompile, or attempt to extract source code from our apps.
• Use the Services to send spam, run scams, or violate Shopify’s Acceptable Use Policy.
• Resell, sublicense, or repackage our apps as your own.
• Probe, scan, or attempt to test the vulnerability of our systems without written authorization.

We may suspend or terminate access for any violation, without refund.

Attravo retains all rights, title, and interest in the Services, including all software, designs, documentation, and brand assets. You retain all rights in your data and your store content.

For services engagements, the SOW specifies which work product is delivered to you (typically: all deliverables listed in the SOW, transferred on final payment). Our underlying frameworks, tooling, and methodology remain our property.

Each party agrees to keep the other’s non-public information confidential and to use it only for the purposes of the engagement. This obligation survives termination. We sign mutual NDAs before any intro call on request.

The Services are provided “as is” and “as available” without warranties of any kind, express or implied, except as expressly stated in an SOW. We do not warrant that the Services will be uninterrupted, error-free, or produce specific business outcomes.

Where we report metrics (avg conversion lift, avg AOV uplift, etc.) these are based on past engagements and are not guarantees of future results for your store.

To the maximum extent permitted by law, Attravo’s total liability for any claim arising from or related to the Services is limited to the fees paid by you to Attravo in the 12 months preceding the claim. Neither party is liable for indirect, consequential, incidental, special, or punitive damages.

You agree to indemnify and hold Attravo harmless from any third-party claim arising from your use of the Services in violation of these terms or applicable law. Attravo agrees to indemnify you against third-party IP infringement claims arising solely from our delivered work product, subject to the cap above.

You may stop using the Services at any time by uninstalling the app or terminating the MSA per its terms.

We may suspend or terminate access for material breach, fraudulent activity, or repeated violations of these terms. Data deletion follows our privacy policy.

These terms are governed by the laws of the jurisdiction stated in the MSA (or, for app-only customers, the jurisdiction of Attravo’s registered office). The parties will first attempt to resolve disputes in good faith. Unresolved disputes go to binding arbitration under the rules agreed in the MSA.

We may update these terms as our products and obligations evolve. Material changes are announced at least 30 days in advance via the app dashboard and email to active customers. Continued use after changes take effect constitutes acceptance.

For any questions about these terms, email team@attravo.com.